MBW PLASTIC SURGERY Brand Identity

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THE CLIENT

The "Moolbangul" Plastic Surgery and Anti-Aging Clinic brand offers high-quality beauty care medical services with the utmost professionalism of the head doctor, providing personalized consultations and meticulous customer service from the initial consultation. With highly customized medical services tailored to each individual's body type and skin type, the brand strives to provide a unique and exceptional high-quality experience that maximizes natural beauty and enhances customers' quality of life. The brand pursues natural beauty, staying true to the essence and basics of medical care, protecting and promoting the health of the people, and providing accurate diagnoses and appropriate medical services.

THE OBJECTIVE

As the "Moolbangul" plastic surgery and anti-aging clinic prepares for a new opening, there was a need to develop a sophisticated and tasteful application design system that aligns with the renewed brand identity and consistent tone and manner. Additionally, they wanted to define the meaning of the brand name "Moolbangul" by connecting it with the brand philosophy, and develop a slogan and story that resonates with customers. YNL Design aimed to construct a sincere and trustworthy brand identity for the "Moolbangul" plastic surgery and anti-aging clinic, which pursues natural beauty, by defining its core values.

THE SOLUTION

Our brand is founded on the philosophy of contemplating and practicing the essence of natural beauty and healthcare. We redefined our identity with the design concept of "Emptiness to Fullness" and expressed it through the slogan "Fulfill." This concise and repetitive slogan is intended to make it easy for customers to perceive and remember.

Our mission is to provide customized beauty and healthcare services tailored to individual body types and preferences, enabling customers to experience their inherent beauty, satisfaction, and a better daily life. We propose the slogan "Fulfill Beauty, Fulfill Yourself, Fulfill Life" to reflect this mission.

Inspired by the aesthetic of traditional Korean ceramic, we pursue a philosophy of natural, balanced, and dignified beauty. The key object representing this philosophy is the ceramic, and we utilized it as a core motif in our branding. We developed a symbol that visualizes the image of water droplets filling an empty space and applied it to our overall brand identity. The logo and graphic motifs are minimalist and natural in shape, designed to convey a consistent tone and manner when applied to our application.

'Stilla'는 ‘물방울’을 뜻하는 이탈리아어로, 동남아 진출 계획을 위해 제작된 물방울성형외과의 영문 BI 입니다.

Stilla is Italian for ‘water drop’, and is the English BI of the “Moolbangul” Plastic Surgery, which was created for the plan to enter Southeast Asia.